How I can help you right now

Customer Research

Effective business solutions are driven from data and insight. I take the time to learn about your business goals and what it is that you truly want to achieve moving forward, so that I can ask the right questions for your business. I work to deeply understand the needs of your customers using a variety of both quantitative and qualitative, more traditional and innovative techniques

Typical research methods:​

  • Customer/user experience benchmarking

  • Focus groups

  • 1-2-1 in-depth user interviews 

  • Ethnography

  • Competitive review

  • Survey Development 

  • Market research 

 

Customer Focused Strategy

  • Experience Workshops: I facilitate tailored, rapid transformation customer-strategy workshops leveraging the latest design-led thinking techniques that get to the heart of your customer needs quickly so that you can make clear decisions that move your business forward 

 

  • User persona development: I work with you to get a clear understanding of your target customer, so that you can meet their exact needs and tailor your marketing activity effectively

 

  • Customer experience mapping: I help you develop a current state assessment of your customers journey with you, and quickly identify the solutions you need to put in place to fix issues and create happy customers!

 

  • Business case development and solution validation: I work with you and your customers go develop a sound business case for your products and services, grounded in data and insight

 

  • Identify opportunities for new products and services: what new products and services you should take to market, (or which ones you should cut) based on optimisation and revenue generation projections